Videography: the process of capturing moving images on electronic media, including video production and post-production. It is analagous with cinematography, with the images recorded on electronic media instead of film stock.
There’s an article from the New York Times in 2011 headlined What Your Beard Says About You. The part that most stuck out to me was the author saying that “to many bosses, a beard is a dangerous sign, like a neck tattoo or a pierced nose, that says ‘I am a free spirit.'” After knowing Anthony Snitzer since 2003 when he was conscripted to work on a film of mine (Bad Service) and watching his burgeoning career as a videographer, i’m happy to report that he now sports a rugged salt-and-pepper collection of facial follicles. It’s a sure sign that he’s climbed a few rungs of the ladder to his dream. No longer a computer programmer, bartender, or server who engages in videography in his spare time, this 43-year-old husband and father of four is now the Director of Video Programming for Rover’s Morning Glory, a syndicated morning drive-time radio show on Cleveland’s rock station WMMS. Working for the program was an unlikely move for Snitzer.
“A couple weeks before I got hired, I was talking to Debbie, my wife,” Snitzer said. “We listen to Rover occasionally. Something came on, and they were yelling at each other. I said ‘I would hate to work on that show. It was literally two weeks before I went for the interview. I hadn’t applied yet. I wasn’t even thinking about it then.”
Snitzer made it clear that he works for Rover’s Morning Glory — not Clear Channel Communications, the San Antonio mass media company that syndicates the program.
“He interviewed me specifically,” Snitzer says of the show’s host, Shane French. “I don’t exactly know why I got the job. Probably because of the wide variety of things I’ve done. I didn’t just do editing, or shooting. I kind of did everything. Especially from Bad Service. I got to do everything. It was the first thing I’d ever completed.”
In regards to this, that, and the other things, Snitzer’s website functions as the hub for his career, showcasing the work he’s done in animation, cinematography, editing, motion graphics, and video effects. Visitors to his site can view samples of his work, and links direct users to other Snitzer-centric locations like his Facebook page, LinkedIn profile, Twitter page, Vimeo account, and IMDb entry. The Internet and social media play a big role in networking and getting your work seen.
“It’s super easy to get in contact with anybody,” Snitzer said. “At the same time, people are seeing stuff that I shot here [in Cleveland], they’re seeing it all over the world. When I post something new, like the Avengers blog, I got a lot of hits from Avengers fans.”
“If you get the right person to play something, you’re set,” Snitzer said. “That’s really what it is. But it’s not just about advertising yourself. If you give the audience something to share, something they can take from your film that means something personal, something to make them actually care about the film and the filmmaker, something to latch onto, then they’ll share it with their friends.”
“When people think ‘this guy’s doing something I really like,’ or ‘this guy’s just like me: he was a waiter and now he’s shooting a film,’ that’s cool,” Snitzer said. “People actually care about the people making the film now, the people behind the scenes. They [filmmakers] keep up on social media. They post about their movie, and what they’re doing. People talk to them, and they talk back to fans. That’s just amazing to me.”
Interactivity through social media has also aided Snitzer with what he sees as his biggest challenge: shyness.
“I always tell Debbie, if I got over that, I’d be made,” Snitzer said. “I’d be made in the shade. It would be so much easier because I think I’m pretty creative, and I have good ideas. But nobody knows those things because I don’t tell anybody.”
“Also, not knowing…there’s no blueprint for what I want to do,” Snitzer added. “Everybody makes it in Hollywood a different way. I try not to burn bridges, and network, and keep in contact with people I’ve met or worked with.”
Snitzer’s best advice for anyone interested in filmmaking is a theme evident throughout his own life experiences and pursuit of his goals.
“Just keep going,” Snitzer said. “I’ve had tons of opportunities to not do this. I could have stayed a computer programmer, and worked a 9-5 job, and had a nice house in the suburbs. But that’s not what I want. It’s hard to give advice though, because I’m not there yet. I’m not where I want to be. I’m on the way, I think.”
On the way, Snitzer continues to do work and stay informed on the cutting edge of technology. He has several freelance projects going on, a couple of writing projects, and is planning another animation project. Working on a children’s program also interests him. He also hopes to resume his working relationship with Marvel Studios and get on the crew of Captain America: The Winter Soldier when the production will be filming in NE Ohio in 2013.
In the meantime, he’ll continue his role with Rover’s Morning Glory, as well as with Turnstyle Films, a Cleveland film production company with an expanding portfolio of short films and music videos that plan to begin production on their first feature length film in 2013.
“Just gotta keep trying,” Snitzer echoes his earlier sentiment.